Giddyup Genie develops your social media marketing plan using the most appropriate combination of applications to meet your current goals. We can train your employees about best industry practices or leverage social media on your behalf, without impacting your focus as a business owner.
The Reins we Use
As of September 2012, Facebook has more than one billion active users. Fifty percent of active users log on to Facebook daily, for an average of 55 minutes. Many Millenials and GenXr’s use it as a regular means of communication. More than 250 million people engage with Facebook on external websites monthly, many using mobile devices. Giddyup Genie can help you optimize your Facebook Fan Page and engage your targeted audience on Facebook to progressively build a loyal fan base of potential customers.
Twitter now has over half a billion registered users, and is also a very popular social networking service. Many major companies have turned their brand marketing focus toward the internet and away from TV and radio. The recent NASCAR campaign is a good example.
YouTube is now the second largest search engine, with 50% more searches than Yahoo! and 180% more searches than Bing. Over 3 million people are auto-sharing videos to at least one social network. On Facebook alone, 46.2 years worth of minutes of YouTube videos are watched every day!
The average person spends 15 minutes a day on YouTube. Giddyup Genie can help you optimize your YouTube Channel and engage your targeted audience, as well as leverage your video presence with organic search listings on Google. This is a highly effective method of gaining visibility and market share.
Foursquare is an application game, where users collect badges and “mayorships’. Your ‘mayor’ is the person who physically visits your business and checks in with the most frequency. Some of your customers may already be checking into your business with Foursquare. You can offer specials to first time customers or show your appreciation to your regular customers. Giddyup Genie has many examples of this feature.
The roots of popular sites like YouTube and Facebook are founded on entertainment. But since its creation, LinkedIn has focused on the professional business crowd. Executives from all Fortune 500 companies are LinkedIn members, and U.S. users represent 42.8% of LinkedIn’s traffic. The number of monthly visitors at LinkedIn.com is growing at a spectacular rate.
Google+ is Google’s answer to social networks. G+ recently became available for individuals and businesses, already boasting more than 50+ million users. G+ has functionality and features similar to Facebook; including “posts” for status updates, “circles” for sharing information with different groups of people, “sparks” for offering videos chatting with a friend or group of friends, “hangouts” or “huddles” for video chatting with friends. G+ offers more flexible privacy settings than Facebook, and integrates Google services that many consumers already use; including Google search and Picassa web albums.
What we Harness
SOCIAL MEDIA MARKETING
Giddyup Genie will engage your fan base, build your social authority and reach to increase your visibility. Targeted fans/leads/prospects available.
Giddyup Genie can leverage the popularity of videos, increasing your visibility. We can create a sales funnel that will capture leads and direct the traffic to your website or blog.
We specialize in Search Engine Optimization (SEO) optimized content management websites that are aimed at obtaining organic listings for your business and leverage the traffic. Our websites are user friendly, so you or your staff can also be trained to manage it.
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization is critical to the ongoing operations of your website. Giddyup Genie will optimize your website to provide optimal search traffic and provide ongoing support, to maintain your listings on an ongoing basis.
Giddyup Genie also uses the popularity of mobile communication to increase your business visibility, capture leads and direct customers to your business.
It is reported that 91% of Americans own a mobile phone, and 20% have ‘smart phones’. Smart phones operate like a mini-computer in the palm of your hand. Users check their calendars, email, text, take photos/videos, phone calls/video calls, browse the internet, connect on Social Media platforms, find businesses, buy merchandise and more!
Smart phones purchased in the U.S. increases by about 20% every 3 months. This trend indicates that businesses should incorporate mobile phone marketing strategies, if they wish to continue reaching these prospects and customers. Mobile Marketing works powerfully in conjunction with the other aspects of social media marketing.